Western Australia Tourism has put out a tender for strategic planning and creative services, digital and event / experiential marketing services.
According to the tender: “Tourism WA’s marketing role is to accelerate the growth in the economic value of tourism for Western Australia, towards the 2020 goal of doubling the value of tourism to $12 billion.
“Tourism WA is seeking to establish a contract for the provision of strategic planning and creative services, digital and event / experiential marketing services.
“This Request is seeking to appoint either a fully integrated agency or specialist agencies, in each specialist service category.
“This is not a panel contract. Tourism WA will only appoint one supplier per service category in the event that a multi-agency model is adopted.”
Submissions close Monday, 17 February 2014 at 2pm, WA time.
WA Tourism appointed creative agency Host to handle its creative content in 2009, following a competitive three month pitch with Host battling against 303 and BMF.
September last year saw Host join forces with The Glue Society to create two films called ‘Experience Extraordinary’ for WA Tourism showcasing WA’s incredible landscape.