Ten up-and-coming adlanders will be jetting off to the Cote D’Azure in June after beating off stiff competition in five categories to be named winners of the Cannes Young Lions competition last night.
The second-round briefs saw the teams given 24-hours to create solutions in print, film, digital, media and marketing for the Murdoch Children’s Research Institute (MCRI).
The most hotly contested category was media, with more than 130 entries in the first round, and judges pouring through 14 second-round presentations yesterday, before naming UM’s Kristine Ballensky and Paul Den as the winners.
Film contestants were given 48-hours to respond to the brief, with DDB Sydney’s Omid Amidi and Michael Ashton taking home the prize for a hard-hitting spot.
303Lowe’s Liam Riddler and Alex Bolderoff won the digital, Josie Fox and Sara Oteri of CumminsRoss took out the print and Laura Bindon of AMP Capital and Tim Seow from the Royal Automobile Club of Victoria (RACV) scooped marketing gold.
Sponsors News Limited’s group director sales Fiorella Di Santo said: “The level of talent demonstrated by this year’s finalists made selecting winners extremely difficult. The 80 finalists showed a high level of strategic thinking, clear innovation and relentless tenacity in their response.
“Huge congratulations must go to the five winning teams selected to represent Australia on the world stage.
“Through the Cannes Young Lions competition, we’re pleased to be playing a continued role in uncovering Australia’s best creative and advertising professionals.”
Marketing manager at MCRI Fiona Gosschalk said: “We are delighted to be part of the Cannes Young Lions program. We are excited by the opportunity to collaborate with these wonderfully creative minds and have them working on innovative ways to help us spread the word about the Institute’s world leading child health research.”
B&T will be following the progress of the winners as they take part in the international competition at the Cannes Lions Festival, as part of our coverage from the week-long event.