Hoping to get people showing their admiration for their mums before their mother’s funeral, Endota Spa has launched new campaign to bring the mum-love to each other.
Endota loves mums conducted an experiment, asking individuals to answer a couple of questions about their mothers and the reading them aloud.
Upon asking to call their mums and tell them what they wrote, there were many catches in the throat.
The campaign is set to be launched across cinema and YouTube in time for this mother’s day so others can tell their mums how they really feel.
“We really upped the ante and set ourselves a huge goal with this campaign,” Kellie Langeliers, Endota Spa content manager, said.
“Endota is driven by our very real connections to our clients; most of whom are women. Mother’s Day is so important to our clients, who often span multiple generations, and so we wanted to create something that would speak to them, and connect to generations of Mothers and children.
“The whole team worked really hard to bring together something that we hoped would be compelling, but it’s turned out so much better than we’d hoped. Having watched the video hundreds of times, we’re still passing the tissue box between us every time we press play.”
Check out the experiment below.