French coffee brand Carte Noire is launching an assault on the local market with a “dramatic” fire and ice roasting campaign.
TV, outdoor, sampling and public relations are all part of the campaign that the brand plans to unleash this Sunday, October 6.
Directed by Hollywood director Tarsem the ad shows the roasting process behind the brand: “Just as ice extinguishes fire, a shower of cold water instantly stops the roasting process at the precise moment to capture flavours and aromas at their best, creating an exceptional wholebean instant coffee.”
The ad (below), by Havas Worldwide Sydney, will air in the Australian and UK markets.
Credits: client Mondelez International (formerly Kraft Foods) – Carte Noire, agency Havas Worldwide Sydney, production Moonwalk Films, music ‘My Ballerine’, composer/arranger Klaus Badelt, publisher Santa Julia, publishing All you need is songs, director Tarsem, media Carat, PR Red Agency Sydney.