Target’s 50 shades of underwear

Target’s 50 shades of underwear

Target is launching its new range of Fifty Shades of Grey-inspired lingerie with a black and white – and grey – campaign.

B&T Magazine
Posted by B&T Magazine

The collection of lingerie inspired by the racy novels will be on sale in Target stores in Australia at the end of the month.

A black and white campaign featuring models posing in the underwear range will kick off the launch.

The range includes bustiers, bras, suspenders, bikini briefs, G-strings and a sheer chemise.

Sally Shing, Target Australia underwear general manager, said: “The brand is an enigma that continues to captivate women, and this collection channels ideas of romance into the evocative lingerie range.”