The Smith Family has launched an animated film series Tales of the ‘One in Ten’, produced by The Solid State, to highlight the plight of disadvantaged children.
The video (below) is the first in a series called Alice and 'The Giant Emptiness' which will premiere across social media early this month.
The film’s creator Danny Lachevre said: “The series Tales of the ‘One in Ten’ begins with Alice and the Giant Emptiness and will continue with further stories of others who have struggled against the effects of disadvantage. Each is a story of hope.”
Dr Lisa O’Brien, The Smith Family’s CEO, added: “The films are a new approach to raising awareness about the severe impact that financial disadvantage has on children.”