TAB Triple Trio is starting at $1million this Saturday in New Zealand with the new campaign and product being launched via Sugar&Partners.
Staring actor John Leigh, the launch ad went on air on Tuesday where we see Leigh talking seriously to the camera as he gives advice “to land the big one”.
He says there’s nothing like it in the world “when your heart’s pounding like an albatross’ wing”.
“TAB Triple Trio gives New Zealand an entertaining way to have a punt at winning big, week-on-week,” Dave Nash, creative director at Sugar&Partners said.
“Our challenge was to not only communicate the promise of big wins each Saturday, but that the big win was achievable through both chance and skill.”
Credits: Client: TAB, NZ Racing Board Head of Marketing and Digital Sales: Mike Heath. Campaign Manager: Katherine O’Connor Campaign Coordinator: Samantha Emms Project Manager: Karen Mann Head of Totalisator Betting: Michael Dore Senior Editor – Graphics: Rhyce Barker CREATIVE AGENCY: Sugar&Partners Creative Directors: Damon O’Leary & Dave Nash Creative Team: Anna Paine & Owen Bryson Head of Design: Hamish McArthur Digital Art Director: Vikki Cheng Account Director: Campbell McLean Digital & Social Account Manager: Kate Ferriman Head of Planning: Tania Stevenson Head of Content: Wictoria Markula Creative & Studio Services: Gary Butcher PRODUCTION COMPANY: Robber’s Dog Director: Daniel Borgman Managing Director: George Mackenzie Executive Producer: Mark Foster DOP: Andrew Stroud Editor: Alex O’Shaughnessy Post House: Blockhead MEDIA AGENCY: MBM