Tourism Australia has launched a new online campaign usinga parody the iconic and rousing speech by British and Irish Lions coach Jim Telfer.
The sweary original “Everest” speech was made famous in the documentary on the 1997 tour documentary Living With Lions, and was originally delivered to a group of forwards.
In the parody, Telfer himself delivers a censored version to a group of fans, telling them they need to stand up to wives and girlfriends and book the trip saying: “It’s worth one night in the dog house for five weeks In a tropical paradise.”
Charlie McEwen, British & Irish Lions director of sales and marketing said: “We have had a lot of fun making this video and hope rugby fans in the UK and Ireland will take it in the spirit it is meant, sharing it widely and encouraging as many of their male rugby friends to dig out their rugby jerseys and book their trip Down Under.
“A Lions Tour is special and you can’t underestimate the impact the support of the fans has on a player’s performance.
“Nothing will encourage the team more than running out to a sea of red Lions supporters, and we urge you to follow Jim Telfer’s words of wisdom and come out to Australia with us.”
Around 20,000 fans are expected to descend on Australia for the tour, which happens once every 12 years, playing nine matches, including three tests.