Sydney laneway art event appoints new agency

Sydney laneway art event appoints new agency

EXCLUSIVE: Experiential marketing agency The Projects has won a competitive pitch to lead the latest series of Sydney laneway art destination, Lane Four.

B&T Magazine
Posted by B&T Magazine

International photographer Ted O’Donnell and fashion designer Vicki Lee will be the first collaborators to present at Lane Four under The Projects’ direction.

Jack Bedwani, partner at The Projects, said: “Our work with Lane Four reinforces The Galeries as a cultural destination for the arts by showcasing cutting edge and on trend art installations that will engage and surprise The Galeries’ urban consumer.”

The Lane Four project launched in The Galeries in October 2011.

O’Donnell and Lee will present their {8=23} project which saw them drip, spray and syringe more than 30 litres of acrylic paint over flowers: “Contrasting the delicate subtlety of flowers with the vivid movement of acrylic paint, the overall cumulative work creates an immersive three-dimensional floral model.”