Sydney New Year's Eve creative work up for grabs

Sydney New Year's Eve creative work up for grabs
SHARE
THIS



A pitch has kicked off for one of the most prestigious creative gigs in Australia, Sydney’s New Years Eve celebrations.

Organisers estimated the 2012 celebrations were watched by a billion people around the world, and 1.3m crowded into the Sydney Harbour area alone, making it one of the biggest annual events on earth.

The first three-year contract awarded by the City of Sydney has been held by Imagination Australia, which comes to an end on December 31 this year, with the new contract spanning 2014 to 2016 events.

Before that the event was organised by an internal team, including a creative director.

Under the terms of the contract the provider is responsible for engaging a creative ambassador, a theme, a musical soundtrack to accompany the fireworks, all art designs, and the logo and Harbour Bridge effect.

Last year’s ambassador was diminutive pop princess Kylie Minogue, (pictured) and an ‘Embrace’ themed event, and in 2011 ‘Time to Dream’ was created by Marc Newson. This year’s ambassador will be unveiled in June.

Lord Mayor Clover Moore said: “Sydney NYE is the single most important event related to economic return in Sydney, generating about $156 million for the local economy and creating enormous overseas and national media exposure.

“The City of Sydney’s New Year’s Eve fireworks display is also the world’s largest and most technologically advanced New Year’s Eve fireworks display and we’re looking for a creative team who can help make it even better.

“This is a great opportunity for creative talents to make their mark on Australia’s biggest public event.”

The fireworks display is not included in the contract.

For more information and to register an expression of interest click here.

Please login with linkedin to comment

Latest News

Instagram Updates Its Shopping Tools
  • Marketing
  • Media

Instagram Updates Its Shopping Tools

Instagram has given its shopping tools a spring clean & polish. Hence, why this comes with a slight whiff of ammonia.

Blue Post Appoints Dave Hollingsworth As Director Of Post-Production
  • Media

Blue Post Appoints Dave Hollingsworth As Director Of Post-Production

Post-production facility Blue Post has expanded its team with the appointment of industry veteran Dave Hollingsworth as director of post-production. Hollingsworth’s appointment marks his return to Australia after 14 years working overseas with some of the world’s best directors, including Peter Jackson, Guillermo Del Toro, Steven Spielberg, Taika Waititi and Neill Blomkamp. Blue Post managing […]