The new “choose Swisse” campaign from Noisy Beast provides insight into the pre-game preparations of successful AFL team the Hawthorn Hawks.
Between work outs, the Hawks advocate the consumption of Swisse Active Recover Bars to assist in muscle repair and energy repletion.
The TV campaign stars Hawthorn athletes Jordan Lewis, Sam Mitchell, Brad Sewell and Luke Breust.
The high-energy TVC provides a sneak peek into the training regime endured by the professional players and the important role of a specific recovery product like the Swisse Active Recover bar.
“The players enjoyed the process and were in their element doing what they know, which is training and preparing for game day,” said Sam Mitchell, former captain.
The Hawthorn campaign is integrated across digital and social platforms for Swisse, including extended behind the scenes video content for Hawthorn fans.