Women take more senior roles in adland

Women take more senior roles in adland
SHARE
THIS



The number of women in senior roles in advertising and marketing jumped a hefty 11% in 2012 suggesting the industry’s gender diversity initiatives are finally making inroads.

Women made up 34% of the senior industry workforce last year, up from 23% in 2011, according to the latest annual Salary Survey from the Communications Council.

But across top management roles, such as chief executive, general manager, national creative director and others the rate of change is significantly slower.

Last year women made up 29% of top management positions – an increase of three points compared with 2011 levels.

Industry-wide, women and men are represented in equal numbers, virtually unchanged over the same period. This suggests that while men dominate the senior and top level ranks, women dominate the lesser echelons.

Margaret Zabel, former marketer from Lion and chief executive of industry body the Communications Council today told The Australian the new figures were altogether promising.

"While it's looking promising, the next three years will really prove whether this trend continues as we roll out a three-year strategy aimed at providing tools and guidance to ensure gender balance within our industry's agencies,” she said.

Zabel said the issue was a key focus for the ogranisation this year, with results from a deeper study into gender imbalance due this month set to inform the way the industry tackles the subject going forward.

The Communications Council last year formed a gender diversity group which released findings in September indicating gender imbalance is seen as a low priority within agencies.

This prompted a number of independent agency initiatives which included the formation of the STW Women In Leadership Group last August. This group aims to better support senior female leaders who work within STW and build existing and prospective high potential women into business heads.

The salary survey report is disseminated to its advertising, marketing communications, digital, production and public relations members.

Please login with linkedin to comment

Latest News

MCN Announces Key Exec Appointments & Unveils New Brand
  • Marketing
  • Media

MCN Announces Key Exec Appointments & Unveils New Brand

Multi Channel Network (MCN) has announced four key executive appointments to lead its new, transformed organisational structure. Nick Young, MCN’s national sales director, has been promoted to chief sales officer, responsible for sales and revenue growth for all MCN divisions (TV, digital, mobile, sport and digital out of home). MCN’s chief commercial and corporate development officer, […]

Luminoso Launches Revolutionary Business Model
  • Media

Luminoso Launches Revolutionary Business Model

Marketing, technology and creative recruitment firm Luminoso is disrupting the recruitment industry with the launch of a new business model that puts its customers’ interests above short-term revenue. Under the new business model, Luminoso will no longer bill its clients on the first day a successful candidate starts work. Instead, it will share the risk […]