Sugar & Partners uses Dan Carter for new Daikin work

Sugar & Partners uses Dan Carter for new Daikin work

New Zealand agency Sugar&Partners has created a new campaign for heating firm Daikin after winning the creative business in March.

B&T Magazine
Posted by B&T Magazine

The new campaign pairs All Blacks number 10 Dan Carter with a technical expert from the heat pump specialists called Dan, across TV and print executions.

It plays on Carter’s technical expertise on the rugby pitch, compared to Dan’s in p;acing a heat pump effectively in a home.

“Daikin only make heat pumps, and they only sell through a specialist dealer network.  There’s huge value in that,” says Tania Stevenson, S&P brand strategist.

Daikin’s Dave Smith added: “Sugar&Partners has really hit the mark with this new campaign – we are all extremely pleased with the strategic approach and clever creative S&P has executed. We look forward to seeing some great results this winter.” 

http://www.youtube.com/watch?v=BbobtFHDXAg

http://www.youtube.com/watch?v=mOEyR6KMyQc

Credits: Daikin Australia:  Dave Smith and Linda Louskos; Daikin New Zealand: Mike Meekings; Sugar&Partners: ECDs:  Damon O’Leary and Dave Nash; Creatives:  Damon O’Leary, Dave Nash, Vikki Cheng, Dan Nelson, Gen Chunn, Owen Byson and Anna Paine; Designers: Hamish McArthur and Jim Kilgallon; Head of Content: Wictoria Markula; Managing Partner: Jeremy Johnston.