Subaru and Miele sponsor River Cottage

Subaru and Miele sponsor River Cottage
SHARE
THIS



Multi Channel Network (MCN) has announced Subaru and Miele as major sponsors to its new show, the local version of popular UK program River Cottage. The sponsorship will see the brands featured in the show’s multi-platform content and advertising.

The eight-part show premiered on The LifeStyle Channel last night, seeing the Tasmanian chef and foodie, Paul West, running his own farm on NSW’s far South Coast.

The multi-platform campaign has been devised to include content creation, and bring consumers “a more interactive viewing experience”.

The sponsorship will see West whipping around in a Subaru throughout the show, TVCs, billboards, logos and credits. 

MCN’s strategic integration director Elizabeth Minogue said; “This is the first time Subaru have embarked on a fully integrated campaign with The LifeStyle Channel, with the leading car manufacturer working directly with the program to ensure the campaign’s activities were created in collaboration with River Cottage Australia, across multiple touch points.”

Following the content creation element, Subaru will publish behind-the-scenes footage and expert advice on living off homegrown produce for viewers.

Brooke Warton, Subaru marketing manager sports utility vehicles said: “[River Cottage] is the perfect fit for our brand, enabling us on one hand, to further demonstrate the highly sophisticated capability and popularity of our SUVs in all conditions, landscapes and road surfaces. On the other hand, it allows us to connect with our customers who have shared their passion for good food and a natural, sustainable and healthy outdoor lifestyle.”

German appliance supplier Miele’s sponsorship package will see it featured in billboards, TVCs, logos and promos. 

Please login with linkedin to comment

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?