State of Origin has tried its way into Sydney’s Central Station with a marketing campaign for Destination NSW dominating the railway station’s “every format”.
NSW Premier, Barry O’Farrell, yesterday launched the Destination NSW State of Origin push, with an experiential installation featuring NRL legend Nathan Hindmarsh.
Janine Wood, APN Outdoor’s General Manager of Marketing, said; “We know the passionate rivalry between New South Wales and Queensland hits fever pitch this close to the State of Origin starting. What better way to share the energy around this iconic event than at one of Sydney’s busiest and most iconic landmarks, Central Railway Station. I congratulate Destination NSW and the NRL on this initiative.”
The first match of the State of Origin series kicks off Wednesday, June 5 at ANZ Stadium.