Star Trek counts down to premiere

Star Trek counts down to premiere

Paramount Pictures has launched a new online banner campaign for the upcoming Star Trek: Into Darkness 3D movie running on website Crave Online.

B&T Magazine
Posted by B&T Magazine

When users arrive at the Star Trek-branded homepage they are prompted to roll over the banner featuring a countdown to the film’s premiere.

Once they initiate the banner, the homepage content drops down to reveal a Star Trek trailer, set in front of a  mountain of debris surrounded by the film’s characters.

The campaign also contains a photo gallery and newsfeed and will run until 14 May. Star Trek hits cinemas tomorrow. 

Credits: client Paramount Pictures, online creative Crave, media MEC