Paramount Pictures has launched a new online banner campaign for the upcoming Star Trek: Into Darkness 3D movie running on website Crave Online.
When users arrive at the Star Trek-branded homepage they are prompted to roll over the banner featuring a countdown to the film’s premiere.
Once they initiate the banner, the homepage content drops down to reveal a Star Trek trailer, set in front of a mountain of debris surrounded by the film’s characters.
The campaign also contains a photo gallery and newsfeed and will run until 14 May. Star Trek hits cinemas tomorrow.
Credits: client Paramount Pictures, online creative Crave, media MEC