Spinach wins Karcher, Ledified, South Melbourne Market and more

Spinach wins Karcher, Ledified, South Melbourne Market and more
SHARE
THIS



Melbourne’s independent full-service agency, Spinach, has had a cracking start to the year with five new wins including a city icon, the South Melbourne Market, and Karcher Australia.

The five wins utilise Spinach’s full suite of services, with the agency looking after media planning and buying, digital, creative, strategy and more for the new accounts.

The full release:

Building on the success it enjoyed at the end of 2013, independent Melbourne agency Spinach has continued its cracking pace in the first quarter of 2014 with more new business wins across a range of disciplines.

Spinach offers its clients creative, strategy, in-house media planning & buying, digital/social, production and research and each of the new clients has appointed the agency across various disciplines.

Since late last year, the new business wins are:

  • Karcher Australia – a German-owned global cleaning and industrial sanitising business, famous for its pressure washers and household cleaning appliances, appointed Spinach for strategy and creative development. (Media is with Maxuus globally).
  • Ledified– Australia’s largest supplier and installer of LED lighting for both consumer and commercial markets. Spinach appointed for media planning and buying.
  • Gale Pacific – a publicly listed company with a range of home improvement brands, that is one of the largest suppliers to Bunnings. Brands include market leader Coolaroo (shade cloths). Spinach appointed for brand strategy, brand development and full service advertising (strategy, creative, media and digital).
  • Slattery Auctions – leading national auction and valuation house for industrial plant and equipment. Appointed Spinach for video content creation and eDM planning and development.
  • City of Port Phillip’s icon South Melbourne Market. Spinach appointed for media planning and buying including digital.

“It’s been a very fruitful last few months for Spinach with a very rewarding variety of work that has built terrific momentum in our business in 2014. It gives us great confidence in our experienced, full service, integrated offer. And we will have more to announce in the near future that underscores this confidence,” Spinach Co-Founder and CEO Craig Flanders said.

Billings are undisclosed.

Please login with linkedin to comment

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]