Sony Australia has released the first ever 4K ad campaign Down Under.
The campaign, by Havas Worldwide Sydney with production by Finch, promotes the launch of Sony’s new 4K Ultra HD TVs by telling emotional first-time experiences of three Aussies.
Robert Turnbul, is a 62-year-old farmer who has never been to the ocean, seven-year-old Grace Roberts lives in the remote outback and has never seen an ice cream van, and Josh Millard is a 30-year-old soccer fan from Adelaide who has never seen Australia play an international match.
The ‘Like nothing you’ve ever experienced’ campaign is running on TV, cinema, outdoor, digital and in-store. The cinema advertising includes 50 screens projecting the ad in 4K high definition detail – four times the resolution of high definition.
Hass Mahdi, marketing manager of home entertainment at Sony Australia, said: “We really connected with the concept of the ad – you can see the raw emotion of a simple first experience, a moment that they’ve never experienced but have often imagined. These amazing moments mirror the same feelings Australians can expect when turning on Sony’s new 4K TVs and first experiencing four times the resolution of full HD.”
Agency: Havas Worldwide Sydney; copywriter: Simon Fowler; art director: Nicole Hetheringon; creative director: Jay Morgan; ECD: Steve Coll; production company: Finch; behind-the-scenes director: Luke Bouchier; producer: Paul S Friedman; post production: Method; music and sound design: Seekae, Songzu; media agency: OMD; PR: Hausmann Comnmunications