Social Soup recruits blood donors

Social Soup recruits blood donors
SHARE
THIS



 

A word-of-mouth campaign created by Social Soup for the Australian Red Cross’ blood service has succeeded in boosting donations.

The campaign targeted 30 to 54-year-olds who had either never donated blood, or had not donated for the past five years.

Social Soup engaged 750 people, offering them information packages and encouraging them and their friends and family to donate. The campaign saw 1,827 blood donations, with 88% of people saying theuy would donate again.

Sharyn Smith, CEO at Social Soup, said: “A third of Australians need blood, yet only one in 30 currently donates. Our campaign challenge was to convince people to find time in their already busy routines, donate blood and then help share this experience within their robust network.

“We found that after first-time donors had crossed their personal barriers and gave blood, they felt great and many went on to advocate for the practice. Most shared their experience in person as well as online, with several later committing to regular contributions for Australian Red Cross. This multiplier effect contributed significantly to the success of the campaign.”

Kimberley Tolson, national marketing campaign co-ordinator for the Australian Red Cross, added: “Many participants said they had thought about giving blood, but had just never got around to it, so participating in the Soup campaign gave them the kick-start they needed.” 

Please login with linkedin to comment

Latest News

Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]