Compression sportswear brand Skins has teamed up with French illustrator and Marvel Comics veteran, Jean Sebastian Rossbach, to launch a new range of men’s compression shorts.
M&C Saatchi Sports and Entertainment will be behind the print and digital campaign for the new Skins A400 Power Shorts. The print campaign will kick off in March in major men’s lifestyle and sport titles.
Rossbach’s creative, inspired by the power of comic book heroes, will focus on footballing stars Jonathan Thurston, Tom Rockliff and Matt Toomua.
Erin Chapman, marketing manager Skins, said: “It’s very exciting to be working with Jean on our new SKINS A400 Power Shorts campaign. His expertise as a comic book illustrator has helped create a campaign that differentiates us from the rest of the pack and positions us as an industry leader.”
The Power Shorts were developed in conjunction with the Wallabies over the past three seasons.