Southern Cross Austereo (SCA) and media engagement company, Shazam, have joined forces to create Australia’s first “Shazamable” radio campaign.
The push is focused on raising awareness for Universal Music Australia (UMA) and their priority artists in the lead-up to Christmas.
The campaign will run across SCA’s Today Network where it encourages listeners to make use of the Shazam App where they can tag songs from UMA, one of Mediacom’s entertainment clients, to try and win an exclusive trip to Los Angeles.
It will largely feature on the Today Network’s leading radio websites, including embedded clips in the hope listeners will purchase the song or album from iTunes.
“Great technology, great media partners and great artists go hand in hand,” Tim Kelly, general manager of marketing at UMA, said.
Clive Dickens, head of digital and innovation for Southern Cross Austereo, added: “We’re thrilled to collaborate with Shazam, Universal Music Australia and Mediacom on an exciting campaign that highlights the interactive, digitally savvy nature of our content.”
The campaign will run for an initial week from today.