Adshel has launched an out-of-home campaign for OPSM that encourages all Aussies to have their eyes tested.
The campaign, which is running the Brisbane and Melbourne, features posters asking people if they have difficulty seeing specific features in the local streetscape.
It follows a recent study by OPSM that found that 74 out of 100 people randomly tested required help with their vision.
The campaign allows people to download the OPSM eye check screening app.
Nicolle NcInnes, director of marketing at Adshel, said: “This campaign is unique in its ability to draw attention to eye health, using local landmarks to test the vision of people on the go.”
Melinda Spencer, VP of marketing at OPSM, added: “Most people do not realise that they need an eye test, so we needed something incredibly engaging to stop people in their tracks and make them consider their eye health.”