Foot-care brand Scholl has asked shoppers to snap a picture of their feet and upload it to marie claire’s Facebook page to win tickets to an event.
The winner of the promotion will receive tickets to attend the Scholl and maire claire Barefoot in The Park event.
Christine Low, senior brand manager Reckitt Benckiser, said: “Val Morgan Outdoor offered us a solution to reach shoppers within close proximity to supermarkets and pharmacy outlets, allowing brand ambassadors explain the benefits of the Scholl range and direct consumers in store. With Val Morgan’s digital network, foot selfie entries are easily refreshed and showcased through the digital screens, ensuring foot care is top of mind this Summer. These factors are essential to the success of the campaign.”
The activation, handled by Val Morgan Outdoor, included synthetic grass for people to lay their feet on and Scholl products.