ScarJo quip gets SodaStream banned from Super Bowl

ScarJo quip gets SodaStream banned from Super Bowl

SodaStream has won headlines across the world thanks to a banned Super Bowl ad featuring new global ambassador Scarlett Johansson and her row with Oxfam International.

The actress has called time on her eight years as an ambassador for Oxfam after the humanitarian group criticised her promotion of SodaStream, an Israeli company that operates in West Bank.

The aid group labelled her ambassador role with SodaStream “incompatible”.

Earlier this month Johansson was named as the brand’s first global ambassador.

She stars in a spot which has been banned from this weekend’s Super Bowl line-up.

The ad wraps with Johansson’s quip “sorry Coke and Pepsi” after she ponders how to make the video go viral before stripping down to a tightly fitted dress.

The ad uncensored ad was reportedly banned from the Super Bowl because Fox is “afraid of Coke and Pepsi”, SodaStream’s CEO Daniel Birnbaum told USA Today.

He went on to say: “This is the kind of stuff that happens in China. I’m disappointed as an American.”

The uncensored spot has achieved more than 5.7 million views.

Oxfam has accepted Johansson’s resignation as ambassador and in a statement thanked her for her contributions.

“While Oxfam respects the independence of our ambassadors, Ms. Johansson’s role promoting the company SodaStream is incompatible with her role as an Oxfam Global Ambassador.

Oxfam believes that businesses, such as SodaStream, that operate in settlements further the ongoing poverty and denial of rights of the Palestinian communities that we work to support.

Oxfam is opposed to all trade from Israeli settlements, which are illegal under international law. Ms. Johansson has worked with Oxfam since 2005 and in 2007 became a Global Ambassador, helping to highlight the impact of natural disasters and raise funds to save lives and fight poverty.”

Please login with linkedin to comment

Latest News

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]