Sassy ads for Crikey

Sassy ads for Crikey

A man stands in front of a microphone-heavy lectern wearing a suit with heels and pantyhose in a campaign for Crikey.

B&T Magazine
Posted by B&T Magazine

The DDI created campaign is to ensure Crikey “reaches out to a younger, savvy market, eager for the truth to be told”.

Private Media will run a campaign for Women’s Agenda simultaneously. Creative for the campaign, which is designed to take Women's Agenda "to the next level", has not yet been supplied.

Kylie McCaig, Private Media head of marketing and research, said: “We now want to take Women’s Agenda to the next level. The campaign that DDI have created reinforces the role we play in women’s daily lives and the empowering stance we take against societal expectations. It's a bold brand which DDI have given a bold stance.”

John Speers, GM of DDI, added: “We found Crikey provokes and stimulates the conversations that matter in Australia. It goes where mainstream media in Australia can’t, and our campaign conveys that in a feisty, frank and humorous way.”

Women’s Agenda launched in August 2012 and has grown 84% year on year to February 2014 according to Nielsen MI figures.