SXSW: Nick Cave spent life 'butting up against other people's lack of imagination'

SXSW: Nick Cave spent life 'butting up against other people's lack of imagination'
SHARE
THIS



 

He is famous for refusing to let advertisers use his songs, but Nick Cave today admitted he had nearly relented to an offer from a New Zealand sanitary towel maker.

In a revealing and highly personal interview Cave revealed an unnamed Kiwi firm had asked to use the song Red Right Hand for a campaign.

The Bad Seeds frontman admitted in front of a packed audience at the South by SouthWest festival “the mind boggles” at how they planned to use it.

Speaking candidly about his childhood, musical career, and battles with booze and drugs he said: “I’ve spent my life butting up against other people’s lack of imagination.”

He also admitted: “I still feel very much an imposter in the whole music scene, which I’m quite happy about to be honest.”

When asked by interviewer, author Larry Sloman, about the world of imagination he is claimed to immerse himself in Cave said: “It’s not that I can’t deal with the real world, but the imaginative world to me is more reliable.

“I have more control over it and on some levels it’s more interesting. There’s a kind of world I’ve been building over the years that’s particularly Cavian, it a world that’s magical and transformative, and it’s different from the one that’s the same old real world.”

Cave also described Kylie Minogue, with who he duetted on his best-selling album, Murder Ballads, as a “force of nature”.

He admitted of the experience: “It still resonates very positively with me, she had a very lovely effect over things for a while through her own resilience”.

Having grown up in rural Australia during a time he said the country “had no cultural identity back then” he said his earliest musical influence was Johnny Cash through his TV show, although he admitted he thought he thought he was “evil and dangerous”.

On his creative process he insisted writing a book was far easier than writing lyrics for songs.

“It (lyric writing) is like pushing out 13 watermelons from the minutest orifice, whereas a book is one long watermelon,” he intoned.

On his childhood, he described how he was expelled from his first school and sent to a private school, where he claimed to have been “considered a homosexual because I was into art, but I didn’t play sport”.

Although dressing up in drag with friends to perpetuate the stereotype didn’t help, he admitted.

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]