ST&P merges with M&C Melbourne

ST&P merges with M&C Melbourne
SHARE
THIS



M&C Saatchi Melbourne is merging with Samuelson Talbot & Partners (ST&P) with Bob Talbot to lead the merged agencies as chief executive.

ST&P partner Paul Taylor will be executive creative director and M&C’s managing director Kenny Hill will retain his role at the agency to be known as M&C Saatchi Melbourne.

M&C Saatchi Australia CEO Jaimes Leggett said: “This is a great move for us – the merger enables us to work with some incredibly talented people, great clients and to bring some real scale to our Melbourne operation.”

The merger will bolster M&C Saatchi Melbourne which was hit with the departure of its client Opel from the market after less than a year. In February the agency lost Tennis Australia to CumminsRoss and it was rocked when ANZ left the business in 2011.

Tom Dery, M&C Saatchi Worldwide chairman, said: “ST&P is a highly-regarded, long-established agency run by two of the best and most experienced operators in Melbourne. It is a forward thinking business driven by a very strong entrepreneurial ethos – one that fits very well with how we operate at M&C Saatchi.”

New Melbourne CEO Talbot said the merger is an opportunity “to leverage a powerful brand name that we believe will create better opportunities for our clients and our people”.

“What attracted us was the M&C Saatchi Worldwide model – a federation of entrepreneurial start ups with owner managers rather than a multinational network of offices. This is totally aligned with how we view business,” he added.

Taylor’s appointment as ECD marks a return to the M&C fold, he was M&C’s first creative appointment in Sydney when it launched in 1995. After two years he moved to M&C Saatchi Melbourne, which he lead creatively for a further eight.

In March it was announced that M&C’s long-service creative director Doogie Chapman was taking a break from the advertising industry. 

Please login with linkedin to comment

Latest News

INVNT Appoints Director Of PR And Marketing
  • Media

INVNT Appoints Director Of PR And Marketing

Global live brand storytelling agency, INVNT, has announced the appointment of Australian-native Brea Carter to the newly created global role of director of PR and marketing, as it continues to expand its “tribe” to meet growth demands worldwide. Based out of INVNT’s Sydney office launched in April this year, Carter will be responsible for leading the […]

McCann Names New MD For Melbourne
  • Advertising

McCann Names New MD For Melbourne

McCann's new Melbourne MD is promising sweeping changes. Well, at the very least delicate carpet shampoo changes.

ABC Accuses Murdoch Of Helping Oust Turnbull
  • Media

ABC Accuses Murdoch Of Helping Oust Turnbull

The ABC aired an explosive report during its 7 pm News last night, claiming News Corp’s Rupert Murdoch waged a media-driven war against ex-prime minister Malcolm Turnbull to oust him from parliament. According to ABC, Seven West Media CEO Kerry Stokes was told Murdoch Turnbull “had to go”, in the lead up to the Lib […]

Data Storytelling Platform Nugit Appoints Darren Jacobs To Lead Sales
  • Media

Data Storytelling Platform Nugit Appoints Darren Jacobs To Lead Sales

Following its Australian launch, data storytelling platform Nugit has appointed Darren Jacobs as VP sales and client development to drive new business across the region. Jacobs has extensive experience working in Australia, joining Yahoo! from its London office in 2008 before moving to Publicis owned agency Zenith Optimedia as performance account director and then digital […]

Dendy Icon Promotes Sharon Strickland To CEO
  • Media

Dendy Icon Promotes Sharon Strickland To CEO

Cinema and film distribution group Dendy Icon has announced the promotion of Sharon Strickland to CEO. Strickland joined the company in 2010 from Hoyts as financial controller before being promoted to chief operating officer in 2014. She replaces Greg Hughes as CEO, who left Dendy Icon in November after 11 years at the group. Dendy […]

Natalie Bassingthwaighte To Host Ten Reno Show ‘Changing Rooms’
  • Media

Natalie Bassingthwaighte To Host Ten Reno Show ‘Changing Rooms’

Network Ten has announced that Aussie actress and singer Natalie Bassingthwaighte play the role of host on the revamped renovation show Changing Rooms. A woman of many talents, Bassingthwaighte has had a long association with Ten with previous appearances on Neighbours, The Wrong Girl and So You Think You Can Dance Australia. More recently Bassingthwaighte […]

WhichCar TV To Launch In 2019 On Channel Ten
  • Media

WhichCar TV To Launch In 2019 On Channel Ten

Bauer Media and Network Ten are proud to announce an exciting new television show for 2019 showcasing everything new car buyers need and car lovers want.