Finally the 160 year dispute is laid to rest as South Australia aims takes back 500-square miles of land that was given to Victoria.
The second installment of West End’s ‘The Reclaim’, developed by Lion in collaboration with BMF, highlights the dispute in the recently released TVC featuring Bob and his high-tech measuring equipment.
The second phase of the campaign highlights the intent of South Australia’s West End Draught to put words into action and reclaim the lost land.
Since the original TVC in 2013, South Australians have grouped together in support of the reclaim, with 88% of South Aussies who voted on the site last year in support of West End taking back the land that was lost to Victoria.
The campaign will be supported through outdoor, digital, PR and some light-hearted ‘Re-Marking Ceremonies’ at border locations in South Australia.
Check out the TVC below.