SA Tourism launches new ‘Kids, crabs and the best day ever’ campaign

SA Tourism launches new ‘Kids, crabs and the best day ever’ campaign
SHARE
THIS



Tourism South Australia has launched a new campaign to encourage South Australians to explore their own state.

Local filmmaker Randy Larcombe’s three minute film, ‘Kids, crabs and the best day ever’, is the story of a family on a Yorke Peninsula shack holiday will be shown on the big screen

It will run in cinemas to promote Yorke Peninsula as part of the next installment of the Best Backyard campaign.

Local filmmakers have been engaged to showcase SA with their own vision and experiences in the latest installment of the Best Backyard campaign.

Tourism Minister Leon Bignell said the project has harnessed real people’s perceptions to promote our state.

“The charm of these five new films, which feature Adelaide, the Yorke Peninsula and the Barossa, is that they allow passionate, talented and creative locals to tell personal stories, which adds a powerful authenticity,” he said

“So far, more than 50 local filmmakers, editors, producers and musicians have been involved, with more films to be commissioned and released throughout the year.”

The films have already been viewed nearly a quarter of a million times on YouTube.

Randy Larcombe said: “I wanted to show a typical family shack holiday on the Yorke Peninsula, so we packed the car, met some friends at the shack and let the camera roll for two days".

“Kids find fun in the simplest things – they slip into another world of their own making, where the days seem to go on forever without interruption,” he added.

http://www.youtube.com/watch?v=SHbVB675WX4

Please login with linkedin to comment

Latest News

Instagram Updates Its Shopping Tools
  • Marketing
  • Media

Instagram Updates Its Shopping Tools

Instagram has given its shopping tools a spring clean & polish. Hence, why this comes with a slight whiff of ammonia.

Blue Post Appoints Dave Hollingsworth As Director Of Post-Production
  • Media

Blue Post Appoints Dave Hollingsworth As Director Of Post-Production

Post-production facility Blue Post has expanded its team with the appointment of industry veteran Dave Hollingsworth as director of post-production. Hollingsworth’s appointment marks his return to Australia after 14 years working overseas with some of the world’s best directors, including Peter Jackson, Guillermo Del Toro, Steven Spielberg, Taika Waititi and Neill Blomkamp. Blue Post managing […]