Russel Howcroft’s 101 reasons why he loves advertising

Russel Howcroft’s 101 reasons why he loves advertising
SHARE
THIS



If you’re looking for the second half of Russel Howcroft’s 101 reasons why he loves advertising as they wouldn’t all squeeze into one page of B&T's new magazine, check out the rest of them below.

51.  It doesn’t take itself too seriously.

52.  It can influence public policy.

53.  It makes products cheaper. It generates mass demand, which enables manufacturers to create products on a grand scale. This creates savings that are passed on to the consumer.

54.  It helps charities. Agencies in many instances are the first businesses charities turn too when confronted with the need to raise awareness and funds. And agencies do this work for free.

55.  The company bars….

56.  It likes to be near vibrant areas. In fact, it creates vibrant areas.

57.  It makes something out of nothing all the time. And then that something makes something happen.

58.  There is always someone interesting to meet.

59.  The dinner party conversations are always the most interesting 😉

60.  There is always a beer in the company fridge. And you’re encouraged to drink it.

61.  You can set yourself a task of writing a commercial with dwarfs and get it made.

62.  You can set yourself the task of writing a commercial with a monkey and get it made.

63.  You can set yourself the task of opening the commercial in Tahiti and try to get it made.

64.  You can have inane, and personally amusing, conversation about the size of a logo.

65.  Sometimes advertising can inspire people to do good.

66.  Creativity and Intelligence are continuously sought after.

67.  It’s great for promiscuous types (you get to work on more than one problem and brand most days of the week).

68.  You end up with something to show for your efforts.

69.  You can spend an entire afternoon in a conversation with your mum trying to explain what it is you do.

70.  The advertising world doesn’t believe its own BS. Perhaps that’s a little weird, because ultimately what it does is create stories (and yes, sometimes there is a degree of BS) but it does this with eyes wide open. Indeed, the right kind of BS can create extra-ordinary success.

71.  It can help politicians with their aspirations.

72.  Advertising is the key to the consumer money-go-round. Without it, much of what we know about our mass demand consumer world would stop.

73.  The mass market machine – driven by advertising – brings the price of every day goods down.

74.  You have Don Draper to aspire too.

75.  You can travel the world.

76.  Advertising talent is transferable to any market in the world.

77.  There are clear measures for success.

78.  The marketplace assesses you every day.

79.  You can invent a new typeface.

80.  There is an appreciation of the finer things in life.

81.  We don’t mind saying the truth about ourselves as consumers.

82.  Sometimes you can get lucky simply because you work in ads.

83.  It has the compelling mix of intense competition and camaraderie.

84.  You have to fight for your right to survive every day. An edgier life is the result.

85.  Being a chameleon can be an important ingredient for success.

86.  At its very best, it’s like the perfect smash hit. It’s simple, powerful, has mass appeal and will be remembered forever.

87.  It’s slow to judge individuals.

88.  It’s always changing, and never boring.

89.  It’s a beautiful blend of art and science: psychology, strategy and creativity.

90.  A world with no commercials would be a greyer place.

91.  It helps businesses, large and small, to grow.

92.  It creates iconic moments in popular culture.

93.  It’s happy to share. You openly discuss what is, and what isn’t working in the industry and how we can progress.

94.  It keeps you on your toes. Every client has a different set of challenges which require fresh thinking.

95.  You can keep our clients on their toes. It’s a very satisfying feeling to deliver a creative campaign the client wasn’t expecting. 

96.  It’s a melting pot of creative, interesting individuals. 

97.  There is something new to learn every day.

98.  There’s plenty of opportunity for career development and progression.

99.  You are always striving to be better.

100.  You can help companies to reignite a passion for their brand.

101.  You get to put ourselves in other people’s shoes and understand what makes them tick.

Guest editor Russel Howcroft with the B&T team

Please login with linkedin to comment

Latest News

Starts At 60 Makes Two Executive Appointments
  • Media

Starts At 60 Makes Two Executive Appointments

Mature-age media platform Starts at 60 has welcomed two new leaders to its executive team as it looks to scale up and broaden its commercialisation. Amena Reza (pictured above, right) moves into the role of chief operating officer. She was formerly the managing director of ML Design, and is a chartered accountant and a non-executive […]

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses
  • Marketing
  • Technology

HubSpot Creates ‘Marketing Hub Starter’ For Small Businesses

Marketing software player HubSpot has launched Marketing Hub Starter, a new software offering that aims to give growing teams the tools they need to start marketing right. This new tier of HubSpot’s platform is designed with small businesses in mind, consolidating the capabilities of existing disparate marketing tools into one platform and offering an affordable […]

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform
  • Marketing

Market Research Industry Cracks Down On Shonky Behaviour With New Digital Platform

The Association of Market and Social Research Organisations (AMSRO) has launched a digital platform to highlight fake or illegitimate research activities to the public. ‘Phish of the Day’ enables AMSRO members, as well as the general public, to report any scams or non-genuine market and social research activities to the association. These might include telemarketing […]

Pooled Energy Appoints Magnum & Co And The Wired Agency
  • Advertising
  • Marketing

Pooled Energy Appoints Magnum & Co And The Wired Agency

Swimming pool electricity retailer Pooled Energy has appointed Magnum & Co and sister agency The Wired Agency to its roster, following a competitive pitch. Magnum & Co will handle Pooled Energy’s social media and PR, while The Wired Agency has been appointed to manage the company’s search and display advertising. Both agencies will collaborate with […]

Masculinity Roasted In Clever New Ad
  • Advertising
  • Campaigns

Masculinity Roasted In Clever New Ad

Think masculinity means drinking a case without chundering? Well, rediscover it (& possibly yourself) with this top ad.

by B&T Magazine

B&T Magazine
WPP AUNZ Partners With Career Trackers Indigenous Internship Program
  • Advertising

WPP AUNZ Partners With Career Trackers Indigenous Internship Program

Advertising and marketing network WPP AUNZ has joined the Career Trackers Indigenous Internship Program as part of its commitment to a diverse workforce, and the creation of opportunities that inspire excellence. As part of the program, WPP AUNZ has welcomed its first three interns: Abi-Leigh Dillon (WPP AUNZ), Amy Mccutcheon (MediaCom) and Jacinta Evans (Ogilvy), […]

Taboo Goes On A Hiring Spree
  • Advertising

Taboo Goes On A Hiring Spree

Taboo has gone a hiring spree. And when it comes to sprees, that's far better than a shooting one or a farting one.

M&C Saatchi Group’s 1440 Shuts Up Shop
  • Marketing

M&C Saatchi Group’s 1440 Shuts Up Shop

Sadly, M&C Saatchi's 1440 is no more. And chances of it being reborn as 1550 not looking much chop either.

by B&T Magazine

B&T Magazine
Luke Kelly Becomes A Partner At HBT
  • Advertising
  • Marketing
  • Technology

Luke Kelly Becomes A Partner At HBT

B&T's not sure what's with that twirly thing in the press photo, suffice to say a vortex to an alternate dimension?

Women In Media Profile: Alison Michalk
  • Media

Women In Media Profile: Alison Michalk

If B&T's Women in Media profiles were an animal they would be a gazelle or lioness, or even a lioness eating a gazelle.

by B&T Magazine

B&T Magazine
Grant Broadcasters Makes Several Changes To Senior Executive Team
  • Media

Grant Broadcasters Makes Several Changes To Senior Executive Team

Independent media company Grant Broadcasters has announced a number of changes to its executive ranks. Grant Cameron will move up to become non-executive chairman for the company, and Alison Cameron (pictured above) – currently the chief operating officer – will assume the CEO role. Dugald Cameron remains responsible for the family’s investment portfolio and is […]

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities
  • Advertising
  • Media

Shopper Media Group Partners With Mist To Offer New Tech & AI-Driven Capabilities

Australian retail out-of-home (OOH) business Shopper Media Group (SMG) has announced a partnership with AI-powered wireless networks provider Mist. The partnership will see SMG offer new WiFi, analytics and location-based services across the company’s portfolio of Australian shopping centres. Mist currently provides WiFi and location services using virtual Bluetooth LE technology to businesses across all […]