The snort from a horse, the impatient stamping and eagerness to go all feature in Brisbane Racing Carnival’s latest campaign.
Created in collaboration with creative agency, Engine Group, the campaign encourages visitors to ‘Run Free’ at the 2014 Channel Seven Brisbane Racing Carnival and showcases the excitement of the races.
Tim Weger, Engine Group managing director, said the campaign tagline, 'Run Free' was designed to evoke the exhilaration of being trackside at the Brisbane Racing Carnival.
"The TVC represents the glamour and excitement of Queensland's premier racing event. It's an opportunity to escape the everyday and be more than yourself at the races," Weger said.
The campaign will run across television, digital, social and outdoor channels across Australia and New Zealand from April to June.
Check out the TVC below.
Credits: Agency: Engine Group Creative Directors: Kory McAvoy & Merrin McCormick Senior Art Director: Kieryn Humphries Senior Account Manager: Sarah Deery Agency Producer: Georgia Martin Production Company: The Producers Director: Tristan Houghton Producer: Noelle Jones Photographer: Justin Overell Post-Production Company: The Post Lounge Audio: Ross Batten