Remote control a Melbourne tourist

Remote control a Melbourne tourist
SHARE
THIS



When scouting out tourist to-dos its common for holidaymakers to refer to the experiences of bloggers, guide books, family and friends but Tourism Victoria is ramping holiday planning up.

Now, potential Melbourne visitors have the opportunity to remote control the experiences of four real-life tourists. To see where the tourists are now and tell them where to go click here.

The tourists are equipped with bikes and live streaming cameras with members of the public able to tell them where to go and what to do via the Remote Control Tourist website.

The tourists can also be controlled through Facebook and Twitter with mobile streaming video technology, social media and bespoke maps all in play.

The $3.6m virtual tourist experience was created by Clemenger BBDO Melbourne and forms part of Tourism Victoria’s long-running ‘Jigsaw’  and 'Play Melbourne' campaigns.

There will be two live tourists available to direct at any time from today (October 9) until Sunday, October 13.

The remote control tourists can be directed to visit locations in Melbourne CBD and surrounding suburbs.

Leigh Harry, chief executive Tourism Victoria, said: “The campaign is a ground-breaking digital initiative that will engage potential tourists with all Melbourne has to offer. Remote Control Tourist is a world first – no other tourism destination has anything like it.”

Clemenger Melbourne’s creative director Julian Schreiber added: “It’s both thrilling and terrifying to invite the public to completely control a person as they explore the city. But what better way to let people discover for themselves the kind of experience you can have in Melbourne?”

http://www.youtube.com/watch?v=hQ5PSCNFHq8

Credits: client Tourism Victoria Chief Executive Officer: Leigh Harry General Manager, Destination & Product Marketing: Dorana Wirne Group Manager Brand Strategy & Advertising: Nicole Bradley Manager Melbourne Marketing: Dylan Reed Manager Advertising & Media Services: Natasha Rowson eMarketing Manager: Michael Hauser Managing Editor – Digital: Andrea Trimble Social Media Manager: Phil Lees Social Media Community Manager: Andy McGinniss Senior Melbourne Marketing Coordinator: Tania Mikolajczak Acting Group Manager Destination Communications: Lisa Hunt Agency Creative Chairman: James McGrath Executive Creative Director: Ant Keogh Creative Directors: Julian Schreiber and Tom Martin Senior Creative Team: Luke Thompson and Clark Edwards Client Service Director: Simon Lamplough Group Account Director: Brett Williams Account Director: Kate Forster Account Manager: Magda Pabich Executive Producer: Sonia von Bibra Digital Creative: Pete Hutchison Data Strategist: Carl Oldham Senior Digital Producer: Louise Sergent Senior Developer: Nigel Dunn Craft: Jake Turnbull Print Producer: Michael Travers Head of Craft: Simon Redwood Senior Planner: Matt Kingston Social Lead: Nathan Rogers Branded Content Editor: Ben Birchall Produced and built: Tool of North America Director: Jason Zada Head of Digital Production: Joy Zuraitis Senior Digital Producer: Adam Baskin Line Producer: Steven Steiner Senior Developer: Jason Nickel Managing Partner – EP Digital: Dustin Callif President: Brian Latt Produced and built: Exit Films Managing Director/Executive Producer: Corey Esse Executive Producer: Emma Lawrence Line Producer: Kate Merrin Story Producer: Becky Taylor DOP of Teaser: Shelley Farthing Dawe Operations Director: Grantley Smith 1st Assistant Directors : Eddie Thorne and Cameron Watt Studio Directors : Brett Ludeman and Nathan Earl Livestream: Grant Harper Editors – daily lifts: Chris Reynolds and Matt Weston Editor – Teaser & How to video: Terence Race (The Trace House) Editor – Daily highlights edits: Raphaela Lee (Finish) Post Production: Online – Teaser/How To: Crayon & XYZ Studios Grade – Teaser/How To: CJ Dobson – Pocket Post Sound mix  sound engineer: Paul LeCouter – Flagstaff Music: negotiator: Karl Richter – Level Two Music

Please login with linkedin to comment

Latest News

IKEA Turns Broken Lift Into Wonderfully Black Christmas Ad
  • Advertising
  • Campaigns

IKEA Turns Broken Lift Into Wonderfully Black Christmas Ad

A malfunctioning lift is the backdrop to a wonderful Christmas spot for IKEA Italy. The ad features two men stuck in a lift with their IKEA purchases in tow. Unable to escape, the strangers make the best of the situation and set up a festive scenario right there in the lift. The ad’s the work of […]

by B&T Magazine

B&T Magazine
2018 State of Origin - NSW Blues v QLD Maroons

June 6th 2018, MCG #ORIGIN

Digital Image: Nathan Hopkins © NRL Photos
  • Marketing
  • Media
  • Opinion
  • Partner Content

Sport Is A Shining Example Of Darwin’s Theory Of Evolution

In this opinion piece, QMS Media’s Anne Parsons (pictured below) explains why the marketing effectiveness of sport has stood – and continues to stand – the test of time for brands. In the world of media where fortune favours the brave and the shiny new thing takes the spotlight, media channels are being overturned and […]

Partner Content

by QMS Sport

TV WEEK ​​Unveils Inaugural List Of The Next-Gen Women On Aussie TV
  • Media

TV WEEK ​​Unveils Inaugural List Of The Next-Gen Women On Aussie TV

Bauer’s TV WEEK is using its latest issue to celebrate women, with the release of its inaugural list of Next Gen Women of Australian television. The 13-page feature story showcases 37 women who are leading in their field within the Australian television industry. From actresses to writers, producers to reality stars, these women epitomise the modern […]

Why Advertising Needs To Look To The “Good Ol’ Days” To Avoid Becoming Extinct
  • Advertising
  • Opinion

Why Advertising Needs To Look To The “Good Ol’ Days” To Avoid Becoming Extinct

Last week B&T published an opinion piece by J Walter Thompson Sydney’s head of strategy, Carly Yanco, titled Why Aussie Adland Needs To Call “Time” On The “Good Ol’ Days. Unsurprisingly, the piece ruffled a few feathers with some industry veterans and here, B&T regular Robert Strohfeldt, pens his riposte to young Yanco’s claims… This is the third time […]

Opinion

by B&T Magazine

B&T Magazine
Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?