When scouting out tourist to-dos its common for holidaymakers to refer to the experiences of bloggers, guide books, family and friends but Tourism Victoria is ramping holiday planning up.
Now, potential Melbourne visitors have the opportunity to remote control the experiences of four real-life tourists. To see where the tourists are now and tell them where to go click here.
The tourists are equipped with bikes and live streaming cameras with members of the public able to tell them where to go and what to do via the Remote Control Tourist website.
The tourists can also be controlled through Facebook and Twitter with mobile streaming video technology, social media and bespoke maps all in play.
The $3.6m virtual tourist experience was created by Clemenger BBDO Melbourne and forms part of Tourism Victoria’s long-running ‘Jigsaw’ and 'Play Melbourne' campaigns.
There will be two live tourists available to direct at any time from today (October 9) until Sunday, October 13.
The remote control tourists can be directed to visit locations in Melbourne CBD and surrounding suburbs.
Leigh Harry, chief executive Tourism Victoria, said: “The campaign is a ground-breaking digital initiative that will engage potential tourists with all Melbourne has to offer. Remote Control Tourist is a world first – no other tourism destination has anything like it.”
Clemenger Melbourne’s creative director Julian Schreiber added: “It’s both thrilling and terrifying to invite the public to completely control a person as they explore the city. But what better way to let people discover for themselves the kind of experience you can have in Melbourne?”
Credits: client Tourism Victoria Chief Executive Officer: Leigh Harry General Manager, Destination & Product Marketing: Dorana Wirne Group Manager Brand Strategy & Advertising: Nicole Bradley Manager Melbourne Marketing: Dylan Reed Manager Advertising & Media Services: Natasha Rowson eMarketing Manager: Michael Hauser Managing Editor – Digital: Andrea Trimble Social Media Manager: Phil Lees Social Media Community Manager: Andy McGinniss Senior Melbourne Marketing Coordinator: Tania Mikolajczak Acting Group Manager Destination Communications: Lisa Hunt Agency Creative Chairman: James McGrath Executive Creative Director: Ant Keogh Creative Directors: Julian Schreiber and Tom Martin Senior Creative Team: Luke Thompson and Clark Edwards Client Service Director: Simon Lamplough Group Account Director: Brett Williams Account Director: Kate Forster Account Manager: Magda Pabich Executive Producer: Sonia von Bibra Digital Creative: Pete Hutchison Data Strategist: Carl Oldham Senior Digital Producer: Louise Sergent Senior Developer: Nigel Dunn Craft: Jake Turnbull Print Producer: Michael Travers Head of Craft: Simon Redwood Senior Planner: Matt Kingston Social Lead: Nathan Rogers Branded Content Editor: Ben Birchall Produced and built: Tool of North America Director: Jason Zada Head of Digital Production: Joy Zuraitis Senior Digital Producer: Adam Baskin Line Producer: Steven Steiner Senior Developer: Jason Nickel Managing Partner – EP Digital: Dustin Callif President: Brian Latt Produced and built: Exit Films Managing Director/Executive Producer: Corey Esse Executive Producer: Emma Lawrence Line Producer: Kate Merrin Story Producer: Becky Taylor DOP of Teaser: Shelley Farthing Dawe Operations Director: Grantley Smith 1st Assistant Directors : Eddie Thorne and Cameron Watt Studio Directors : Brett Ludeman and Nathan Earl Livestream: Grant Harper Editors – daily lifts: Chris Reynolds and Matt Weston Editor – Teaser & How to video: Terence Race (The Trace House) Editor – Daily highlights edits: Raphaela Lee (Finish) Post Production: Online – Teaser/How To: Crayon & XYZ Studios Grade – Teaser/How To: CJ Dobson – Pocket Post Sound mix sound engineer: Paul LeCouter – Flagstaff Music: negotiator: Karl Richter – Level Two Music