Reclaim your personal space

Reclaim your personal space

Sometimes it’s hard to have your own personal space in our crowded city streets.

B&T Magazine
Posted by B&T Magazine

People breathing down your neck at ATMs, the giant car hot on your arse as you drive or maybe taking over half your parking space.

Honda have taken this on board and create its latest campaign for the Honda City under the message ‘reclaim your personal space in the city’.

Created in partnership with Leo Burnett Melbourne, the new national TVC spot aired Sunday May 4.

“After home and work, the car is technically our ‘third’ space. We spend a lot of our lives behind the wheel, so it’s important this space provides drivers with all the comfort, connectivity and room they desire,” Jason Williams, executive creative director of Leo Burnett Melbourne, said.

“It should feel like their very own personal sanctuary.”

Honda Australia general manager communications and customer, Jason Miller added: “Honda engineers have managed to do the impossible with the new Honda City by creating a light car that’s loaded with clever, compact-thinking both inside and out.”

The campaign will be supported by cinema, outdoor, direct, online, social and dealer communications.

Check out the TV below.

http://www.youtube.com/watch?v=jr1D98VvC04