Reclaim your personal space

Reclaim your personal space
SHARE
THIS



Sometimes it’s hard to have your own personal space in our crowded city streets.

People breathing down your neck at ATMs, the giant car hot on your arse as you drive or maybe taking over half your parking space.

Honda have taken this on board and create its latest campaign for the Honda City under the message ‘reclaim your personal space in the city’.

Created in partnership with Leo Burnett Melbourne, the new national TVC spot aired Sunday May 4.

“After home and work, the car is technically our ‘third’ space. We spend a lot of our lives behind the wheel, so it’s important this space provides drivers with all the comfort, connectivity and room they desire,” Jason Williams, executive creative director of Leo Burnett Melbourne, said.

“It should feel like their very own personal sanctuary.”

Honda Australia general manager communications and customer, Jason Miller added: “Honda engineers have managed to do the impossible with the new Honda City by creating a light car that’s loaded with clever, compact-thinking both inside and out.”

The campaign will be supported by cinema, outdoor, direct, online, social and dealer communications.

Check out the TV below.

http://www.youtube.com/watch?v=jr1D98VvC04

Please login with linkedin to comment

Latest News

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018
  • Advertising
  • Media

Sugar Agency Wins Fairfax’s ‘Ads Are Better Rich’ Competition For 2018

Digital player Sugar Agency has been crowned the winner of this year’s ‘Ads Are Better Rich’ competition by Fairfax Media. Launched by Fairfax’s chief revenue officer, Matt Rowley, at the company’s 2018 Agency Symposium, the challenge aims to encourage agencies to push creative boundaries by using rich media formats to develop a campaign that promotes their agency. […]

Former APN Outdoor Sales Boss Launches OOH Consultancy
  • Advertising
  • Media

Former APN Outdoor Sales Boss Launches OOH Consultancy

An ex-sales director from APN Outdoor is trying his hand at consulting to advertisers looking to spend some coin in the out-of-home market. After 13 years at APN leading its national direct sales and then its NSW agency sales teams, Tim Rose resigned from the business in shortly before it had agreed to be sold […]

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account
  • Media

Melbourne Agency Taska Media Wins Exhibition Events Australia Media Account

Independent media agency Taska Media has secured the entire national media business of Australia’s largest consumer events company Exhibition & Events Australia (EEA). The deal that will see the agency deliver a full suite of television, radio, out of home, digital, partnerships and publisher-focused media buying. The boutique agency said it won the account for EEA […]

US Culture Consultancy Opens Australian Office
  • Marketing

US Culture Consultancy Opens Australian Office

Consulting firm Ministry of Culture (MoC) has announced the expansion of its US-based business to Australia with a new office in Sydney. It is the first international office for the US group, which will focus on providing cultural transformation, consumer insights and culture creation to Australian and Asia-Pacific clients. MoC’s Australian founder, David Art Wales […]