BD Network has taken Rebel to Brazil for a new campaign ahead of the 2014 football season.
The campaign, called ‘Home of football’, takes Rebel’s ‘dream team’ to Rio de Janeiro.
It supports manufacturers Adidas, Nike, Umbro and Asics, with their products featured together with members of the Rebel ‘dream team’, including Cameron Smith, Jimmy Bartel, Marc Murphy, Todd Carney, Luke Burgess, Jeremy Cameron, Steele Sidebottom and David Williams.
Rob Kain, general manager of marketing for Rebel, said: “2014 is a huge year for football in Australia. Not only do we have the kick off of the footy season for AFL and NRL, but a big year for soccer both domestically and internationally, with all eyes on Brazil.
“Our new campaign celebrates all three footballing codes in a World Cup year, and Rebel as the one destination for the best in football boots, apparel and fan gear.”
The campaign will run on TV, supported by digital, social and in-store executions.
Client: Rebel; agency: BD Network; production company: Airbag Productions; director: Adrian Bosich; media: Mitchells Brisbane