Model, TV presenter and fitness personality Rachael Finch has been named the new ambassador for Australian summer stonefruit.
The host of Channel Seven’s Great Outdoors, former Miss Universe Australia, Celebrity MasterChef runner up will front the new ‘100% Dribbilicious’ campaign which encourages Australians to eat fresh local peaches, nectarines, plums and apricots as part of healthy new year eating plans.
Finch said: “Food has always been a big part of my life. Some of my family operates fruit and vegetable farms in North Queensland so supporting our local farmers is really important to me."
The campaign features a collection exercise tips and workout videos (below), recipes and healthy eating suggestions from Finch.
Around 800 growers in 26 regions spread around the country produce more than 100,000 tonnes of nectarines, plums, apricots and peaches from October to April each year.
The season starts in sub-tropical Queensland and production kicks in down-country as the sun heads south for summer. The northern areas of Western Australia and New South Wales spring into action before Victoria and South Australia, rounded off by Tasmanian harvests from mid-January.