RSVP’s kiss comes to life

RSVP’s kiss comes to life
SHARE
THIS



RSVP’s famous kiss symbol is the star of the internet dating site’s latest campaign, by MercerBell.

The campaign encourages romantics to search RSVP and get things started with a kiss.

David Bell, ECD at MercerBell, said: “RSVP is the real deal for genuine daters and the kiss is a magical symbol that not only links directly with the way people connect on RSVP, it also reminds our audience of the thrill of romance.”

Glenis Carroll, RSVP general manager, added: “Our core audience of 30-something men and women use RSVP as a key part of their social repertoire. With this campaign we wanted to reflect the integration of our site into their daily lives and show the variety of mobile devices today’s singles use to meet and connect with new people.”

The campaign will appear on TV and online.

http://www.youtube.com/watch?v=srJeS1kJw6E

CREDITS:

Client: RSVP; general manager: Glenis Carroll; marketing directors: Jayne Andrews, Melanie Dudgeon; agency: MercerBell; ECD: David Bell; art director: Sarah Straker; copywriter: Shelley Dodd; producer: Baz Milas; director: Scott Otto Anderson; production: Photoplay 

Please login with linkedin to comment

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?