Qantas' 'Our Australia. Our Airline' teaser

Qantas' 'Our Australia. Our Airline' teaser
SHARE
THIS



Qantas has released a teaser of its short film series to leverage its sponsorship of this weeknd’s Tropfest.

‘Our Australia. Our Airline’ was filmed across Australia and is designed to tell the story of notable Australians and their relationship with the country.

Olivia Wirth, Qantas’ group executive brand, marketing and corporate affairs, said: “There are so many Australians doing extraordinary things everyday and Tropfest has provided us with the perfect platform to tell just a few of these stories. As Australia’s national carrier, Qantas has played a role in each of their lives and we’re proud to share their stories for the first time at the world’s largest short film festival on Sunday.”

“Our involvement with Tropfest Australia forms part of our wider strategy to foster Australian talent, helping creative young Australians in their artistic endeavours and to pursue their dreams, both in Australia and around the world.”

The first film tells the story of Charlie Maher, who is the first Indigenous Australian to run the New York Marathon in 2010.

Qantas has also launched a Tropfest channel on its inflight entertainment program, featuring the top Tropfest films from the past 20 years.

During this Sunday’s (December 8) event, Qantas will be on the ground at Tropfest offering special giveaways.

http://www.youtube.com/watch?v=YyouR0ouDMU

http://www.youtube.com/watch?v=kpEDKB9LUgY

Please login with linkedin to comment

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]