Putting the hug in Huggies

Putting the hug in Huggies

Kimberly-Clark is putting the hug in Huggies nappies with a new cutesy spot launching this Sunday called ‘Perfecting the Hug’ to promote a new feature on the product.

B&T Magazine
Posted by B&T Magazine

The 30-second spot features lots of tots being hugged in various situations and celebrates the cushioned side shield on the product designed to prevent leakage and red marks, a concern voiced by 50% of mums in research.

The campaign, created by Ogilvy Sydney, will feature the TVC and digital executions.

http://www.youtube.com/watch?v=c4pDL3SqR_I