Publicis Mojo Brisbane wins PPQ business

Publicis Mojo Brisbane wins PPQ business
SHARE
THIS



Publicis Mojo Brisbane has won creative, strategic and digital duties for the Queensland government’s number plate service, Personalised Plates (PPQ), after a pitch.

The review was revealed by B&T last October, with Sapient Nitro understood to be the incumbent on the account. 

Mojo Brisbane will work with the sunshine state’s Department of Transport and Main Roads for the operation of the business, which will be done via a new, dedicated unit within the agency. 

The separate unit will be responsible for the follwoing:  the development of the business plan, the design and development of product, the management of all retail platforms, the marketing of the product and managing the CRM and call centers for the business. 

Mojo Brisbane managing partner Rob Kent said: “We are extremely excited to have won the PPQ contract.

“The win is a game changer for the agency business model as we know it given the breadth and depth of our remit.  By establishing PPQ as a separate business unit all elements of the business will be handled in-house by Publicis Mojo”, Kent said.

Mojo’s Australian CEO, Joe Pollard, pulled together the combined resources of the Publicis Groupe in Australia to help get the Brisbane Office across the line, describing the win as “a victory for the combined resources of the Publicis network”.

“We felt we were in a unique position to win the business”, Pollard said. “There aren’t too many agencies around with their own 200+ seat call centre and a strong communication agency to run a business such as this,” she said.

The contract is for an initial term of four years and three months with the opportunity to extend. Mojo will start running the business from March 23.

The Queensland Department of Transport and Main Roads spent an estimated $6.1m on main media in the year to June 2012, down from $7.7m the year before, according to Nielsen.

Please login with linkedin to comment

Latest News

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion
  • Marketing

US Cult Brand Yeti Enlists Alley To Drive Australian Expansion

American cult brand Yeti has its international expansion sights on Australia and has enlisted digital marketing agency Alley to make its mark. The Texas-based company has reinvited the luxury cooler and outdoor accessories market, and Yeti’s partnership with Alley has already begun. Clayton Anderson, content and marketing manager at Yeti Australia, said: “We have big […]

The Five Annoying Habits You Need To Break
  • Opinion

The Five Annoying Habits You Need To Break

Scott Stein (pictured below) is a leadership and productivity specialist and author of Leadership Hacks: Clever shortcuts to boost your impact and results. In this guest post, Stein looks at the bad habits we all need to ditch to get our lives motoring once again… Do you ever feel like there are not enough hours in the […]

Motivation & Commitment: Why The Two Are Not The Same
  • Opinion

Motivation & Commitment: Why The Two Are Not The Same

Lisa Stephenson (pictured below) is a global speaker, leadership consultant success coach and author of life strategy book Read Me First. In this guest post for B&T, Stephenson says understanding how motivation and commitment differ could be a good way to achieving your goals… Working as a success coach has shown me that motivation happens on the inside and for […]

Opinion

by B&T Magazine

B&T Magazine
Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs
  • Advertising

Thinkerbell Combine Cooking And Cabs In New Work For 13Cabs

A new TV series featuring celebrity cook, Anna Gare, and a team of real-life cabbies, hits the screens this week. The show, Anna Gare’s Cab Fare, follows the TV cook as she gathers stories and recipes from 13cabs’ diverse network of cab drivers – culminating in the creation of delicious dishes inspired by Australian drivers […]

Made In Katana Appoints Dylan Adams As Head Of Production
  • Advertising
  • Marketing
  • Media

Made In Katana Appoints Dylan Adams As Head Of Production

Australian-owned creative agency Made In Katana (MIK) has announced the appointment of Dylan Adams as head of production to support its growth in Asia. Adams is an ARIA award-nominated record producer, mix engineer, audio engineer and audio specialist. He joins MIK after a stint as head of music at post-production house Sound Reservoir. In his […]

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships
  • Media

Mamamia Media Group Appoints Howard Wilbury As Head Of Partnerships

Mamamia has announced the appointment of Howard Wilbury to lead its premium partner division M+. Wilbury’s background spans both media owners and creative agencies, with stints at Channel [V], Westfield, DDB and M&C Saatchi. His most recent role was leading a full-service creative and production agency within the M&C Saatchi Group. Tony Prentice, chief revenue […]

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School
  • Marketing

Former Agency Boss Andrew Baxter Joins University Of Sydney’s Business School

The University of Sydney Business School has announced the appointment of Andrew Baxter as an adjunct Professor of Marketing. Baxter is currently a senior adviser for KPMG’s entrepreneurial Customer, Brand and Marketing Advisory (CBMA), and previously headed agencies Ogilvy and Publicis here in Australia. In his new role, Baxter will work to establish a dialogue […]