Publicis Mojo Brisbane has won creative, strategic and digital duties for the Queensland government’s number plate service, Personalised Plates (PPQ), after a pitch.
The review was revealed by B&T last October, with Sapient Nitro understood to be the incumbent on the account.
Mojo Brisbane will work with the sunshine state’s Department of Transport and Main Roads for the operation of the business, which will be done via a new, dedicated unit within the agency.
The separate unit will be responsible for the follwoing: the development of the business plan, the design and development of product, the management of all retail platforms, the marketing of the product and managing the CRM and call centers for the business.
Mojo Brisbane managing partner Rob Kent said: “We are extremely excited to have won the PPQ contract.
“The win is a game changer for the agency business model as we know it given the breadth and depth of our remit. By establishing PPQ as a separate business unit all elements of the business will be handled in-house by Publicis Mojo”, Kent said.
Mojo’s Australian CEO, Joe Pollard, pulled together the combined resources of the Publicis Groupe in Australia to help get the Brisbane Office across the line, describing the win as “a victory for the combined resources of the Publicis network”.
“We felt we were in a unique position to win the business”, Pollard said. “There aren’t too many agencies around with their own 200+ seat call centre and a strong communication agency to run a business such as this,” she said.
The contract is for an initial term of four years and three months with the opportunity to extend. Mojo will start running the business from March 23.
The Queensland Department of Transport and Main Roads spent an estimated $6.1m on main media in the year to June 2012, down from $7.7m the year before, according to Nielsen.