The first advertisers have taken pride of place on OohMedia’s new billboards above Sydney’s busy Spit Road.
Optus and Blackberry are the first companies to advertise on the Bridgepoint pedestrian bridge at Mosman.
Brendon Cook, CEO of OohMedia, said: “The bridge links Bridgepoint Shopping Centre to buildings on Spit Road’s southern side so the location couldn’t be more prominent. It offers long dwell time with motorists in an area teeming with professionals and business decision-makers.
“Mosman is home to 20% of Sydney’s IT and engineering professionals, 15% of its bankers and 10% of its medical professionals.”
The site represents a $2.5 million investment by OohMedia, which spent 10 years working with Mosman Council, residents and the shopping centre owners to bring the project to fruition.