Sports drink Powerade Zero has launched a new campaign for 2013: ‘Zero Sugar. Zero Excuses’.
The campaign, by Ikon, Naked Communications, Ogilvy and TCO, will be rolled out through out-of-home, digital, mobile and social media.
Alex Pettigrew, Powerade marketing manager, said: “From hitting the snooze button to swapping out the gym for after-work drinks, we are all guilty of making excuses not to work out. ‘Zero Sugar. Zero Excuses’ is all about empowering Aussies to stay committed to their fitness goals and keep their eyes on the prize.”
The campaign will feature motivational messages such as ‘Hot? Cold? The weather’s not an excuse’ and ‘Rise above the snooze button’.