Peter Ogden joins Dentsu as creative director

Peter Ogden joins Dentsu as creative director

Dentsu Australia has appointed Peter Ogden creative director, effective immediately.

B&T Magazine
Posted by B&T Magazine

In the newly created position, Ogden will work closely with executive creative director Mike Thomas.

Commenting on the appointment, Dentsu Australia CEO, John O’Connor, said: “We’re delighted to be welcoming Peter to the team and are looking forward to benefitting from his impressive experience.”

During his career, Ogden has worked at major agency networks in London and Sydney. In 2008, after 10 years at DDB Sydney, he moved even further down under to JWT New Zealand, where he became creative director.

On his return to Sydney in 2012, Peter joined integrated agency RADAR before moving on to his new role at Dentsu Australia.

He has worked across many iconic brands including McDonald's, Telstra, Lotto, Arnott’s, Gatorade, Audi, Dell, Wrigley's, Unilever, Nokia, Pizza Hut, Volkswagen, Ford, Nestle and Kellogg’s.

As a creative, Ogden has won awards and been a finalist at D&AD, Cannes, One Show, Clio and AWARD. As a creative director, he helped JWT New Zealand win major awards at Cannes, Spikes Asia, AWARD and Clio.

O’Connor said that Ogden’s appointment was a direct reflection of the agency’s investment in talent and resources and that more announcements about the agency’s growth and development would be made soon.