Pernod Ricard picks Sound Alliance for experiential

Pernod Ricard picks Sound Alliance for experiential

Sound Alliance has won a series of experiential work for Absolut, following a competitive pitch.

B&T Magazine
Posted by B&T Magazine

The agency has been appointed by the Pernod Ricard brand to launch limited editions of its Absolut vodka at activations around the country.

Sound Alliance will work alongside Absolut’s existing agency partners – Tongue, which handles digital work, and Cav Con, which looks after the brand’s PR.

Neil Ackland, CEO at Sound Alliance, said: “We will be working with Absolut on launching new, limited edition Absolut bottles over the next 12 months through event activations around the country, tapping into our knowledge and insight of Absolut’s core target demographic of sophisticated and fashionable people.”

Tom Dusseldorp, group brand manager at Pernod Ricard Australia, added: “We are excited to have the team on board to help amplify the creativity and energy that Absolut has been famous for over the years. Their extensive knowledge and experience in appealing to our customers will be invaluable in creating experiences that reflect what the brand is all about.”