Oreo in fastest tactical ad ever?

Oreo in fastest tactical ad ever?

Advertisers moved to take advantage of a blackout at Super Bowl XVVII with Kraft’s Oreo brand responding with a tactical ad.

B&T Magazine
Posted by B&T Magazine

Although power only went out at the Superdome in New Orleans for 35 minutes the brand rushed out the online ad that read: “You can still dunk in the dark.”

Tide also came through with a clever ad saying: "We can't get your blackout. But we can get your stains out."

According to the Twitter Ads account it took just four minutes for the first advertiser to bid on the search term power outage.

The event is a mecca for advertisers, with millions spent on lavish ad spots. See some of them here.

Social was also lit-up with the surprise occurrence, with one was commenting on Twitter: “This is a Walking Dead stunt isn’t it?”

The hashtag #superbowlblackout also trended number one across the globe. 

Is this the fastest tactical ad you've seen created? Leave your comments below.

Latest News

New Media Agency Group Takes On The Big Networks
  • Media

New Media Agency Group Takes On The Big Networks

There’s a new media agency network in town that’s trying to take on already established players. Called Local Planet the network comprises of independent media agencies in 40 markets around the world. Only one agency from each country is allowed to be part of the network in order to keep collaboration up and competition down. […]

by B&T Magazine

B&T Magazine
Melbourne Digital Agency Get Started Moves On Up To Sydney
  • Media

Melbourne Digital Agency Get Started Moves On Up To Sydney

Melbourne-based digital agency Get Started is set to shake up the landscape of digital agencies specialising in the Kentico CMS in Australia, with the opening of an office in Sydney next week. The Kentico Gold Partner agency will officially open its Sydney CBD office on Wednesday 4 May in response to high demand for Kentico-based […]

Entropico Announce New Roster Of Directors
  • Media

Entropico Announce New Roster Of Directors

After three years in the branded content and music video space, Entropico have formalised their operation, signing a new roster of directors to accompany their lean and agile production practice.