Advertisers moved to take advantage of a blackout at Super Bowl XVVII with Kraft’s Oreo brand responding with a tactical ad.
Although power only went out at the Superdome in New Orleans for 35 minutes the brand rushed out the online ad that read: “You can still dunk in the dark.”
Tide also came through with a clever ad saying: "We can't get your blackout. But we can get your stains out."
According to the Twitter Ads account it took just four minutes for the first advertiser to bid on the search term power outage.
The event is a mecca for advertisers, with millions spent on lavish ad spots. See some of them here.
Social was also lit-up with the surprise occurrence, with one was commenting on Twitter: “This is a Walking Dead stunt isn’t it?”
The hashtag #superbowlblackout also trended number one across the globe.
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