Oreo in fastest tactical ad ever?

Oreo in fastest tactical ad ever?

Advertisers moved to take advantage of a blackout at Super Bowl XVVII with Kraft’s Oreo brand responding with a tactical ad.

B&T Magazine
Posted by B&T Magazine

Although power only went out at the Superdome in New Orleans for 35 minutes the brand rushed out the online ad that read: “You can still dunk in the dark.”

Tide also came through with a clever ad saying: "We can't get your blackout. But we can get your stains out."

According to the Twitter Ads account it took just four minutes for the first advertiser to bid on the search term power outage.

The event is a mecca for advertisers, with millions spent on lavish ad spots. See some of them here.

Social was also lit-up with the surprise occurrence, with one was commenting on Twitter: “This is a Walking Dead stunt isn’t it?”

The hashtag #superbowlblackout also trended number one across the globe. 

Is this the fastest tactical ad you've seen created? Leave your comments below.

Latest News

“We’ve Moved Past That Gut Feeling That Mobile Is Big” – IAB
  • Advertising

“We’ve Moved Past That Gut Feeling That Mobile Is Big” – IAB

CEO of the Interactive Advertising Board, Alice Manners, has said that mobile phone advertising is now delivering on the promises it’s been making over the past decade. Manners was presenting the results of the IAB’s third annual Mobile Landscape Study in Sydney this morning and told the audience that “we’re beyond that gut feeling that ‘yes, mobile […]

by B&T Magazine

B&T Magazine