JWT New Zealand is behind an opportunistic new campaign for Trade Me Jobs.
The ‘Opportunities Galore’ campaign focuses on how a name is no barrier to getting a top job, as it may have been back in the day. Mr Barber doesn’t have to cut hair, and Mr Smith isn’t destined to spend his days in front of the forge.
James Whitaker, marketing manager for Trade Me, said: “The ‘Opportunities Galore’ campaign reflects things that resonate with the way Trade Me Jobs ticks – a Kiwi identity, our sense of humour and an optimistic attitude. The campaign reminds us that a new job is not just any job, but a chance to get whatever you are after.”
Cleve Camerson, creative director at JWT New Zealand, added: “It’s a real privilege to be working with such a loved Kiwi brand as Trade Me. We’re enthusiastic and energised about the idea of ‘Opportunities Galore’ and reckon there’s a lot of fun to have with it over the years to come.”