Oporto ditches 'chicken shop' ID with the Carne Cartel

Oporto ditches 'chicken shop' ID with the Carne Cartel

Burger chain Oporto has moved beyond chicken on onto cows with its new steak products and its new ad campaign featuring the ‘Carne Cartel’.

B&T Magazine
Posted by B&T Magazine

The ‘Steak my Day’ campaign was created by Publicis Mojo and includes an online teaser, TV, OOH, radio, POS, and online.

Grant Rutherford, Mojo’s ECD said, “The Carne Cartel are indeed as ruthless as Oporto is passionate in bringing steak to the menu. Steak people, not ‘meat’, not indistinguishable ‘meat-like product’ and certainly not frozen ‘meat’. I hope people enjoy the Cartel story as much as we did making it, and of course, hoeing into the product post shoot”.

Ryan Bernal, group account director Publicis Mojo, added: “The most exciting aspect of this whole project is seeing how the brand positioning we’ve created has helped inform and transform the Oporto business beyond advertising. For what’s traditionally been known as a ‘chicken shop’ to launch a steak product is a testament to how powerful a brand idea can be.”

http://www.youtube.com/watch?v=OUUW2bjri40