Ogilvy banks on animal magic for Nestle

Ogilvy banks on animal magic for Nestle

 

B&T Magazine
Posted by B&T Magazine

Ogilvy Sydney has turned office workers into animal caricatures of their niggling coughs in a new spot for Nestle.

The ‘Croaky, husky, hoarsey’ campaign, which went live at the weekend, is the first time Nestle has promoted its entire cough sweet selection in one campaign.

The 30-second TVC, which is backed up by out-of-home advertising, features office workers with animal heads – a frog with a croaky cough, a husky with a husky cough, and a horse with a hoarse throat. The spot is promoting Butter-Menthol, Soothers and Anticol.

Leigh Bignall, executive business director at Ogilvy Sydney, said: “We’re excited to launch a campaign that navigates the often tricky balance of being engaging for the consumer without neglecting the very functional promise that the products provide.

“With our horse, frog and husky, we’ve got quirky and interesting characters, who also communicate that early relief for niggling sore throats can be easily achieved by Nestle’s range of products.”

Nestle’s head of marketing, confectionary and snacks, Lisa May, said the new approach of promoting the entire range of throat lozenges is “designed to strengthen our overall market leadership position in the medicated category”.

http://www.youtube.com/watch?v=Z5mP2qixyP4

Credits:

Agency: Ogilvy Sydney; client: Nestle; production company: Exit Films; post production: Method; BTL agency: Ursa Clemenger; media: ZenithOptimedia