Ogilvy and Vodafone are helping men respect the “sanctity of cricket” this summer with a series of TVCs.
The latest vbook TVC shows a man appearing to scan wedding guides with his excited fianc√©, while he’s actually watching the cricket on a screen hidden within the book.
The recent installment is the second series of 15 and 30 second TVCs to highlight Vodafone’s support for cricket.
The TVCs have been launched to play throughout the summer test matches and coincide with an experiential campaign in Sydney and Melbourne, where fans can make their own vbook.
Credits: ECD – Brett Howlett, CD – Russell Smyth, Writer – Scott Mortimer, Art Director – Wellison, D’Assuncao, Head of Strategy – Gerry Cyron, Account Management – Nathan Quailey, TV Producer – Gabe Hammond, Director – David Wood, Production company – Film Construction.