Obsessive savers

Obsessive savers
SHARE
THIS



Financial comparison site RateCity has launched a national campaign showcasing savvy consumers who love a bargain, including a woman who fills her trolley with two-for-one oranges.

Creative agency Captiv8 created the ‘Obsessive Saver’ which highlights the idea that everyone has “little obsessive saving habits”.

The aim of the campaign is to drive awareness for RateCity, with activities including exclusive sponsorship of Nine’s afternoon news, the TVC (below), billboard ads and online.

Ali Cassim, marketing director at RateCity.com.au, said: “A lot of people don’t look at their bigger financial commitments and how they could save money there. There’s a lot of ‘lazy money’ out there.”

“Consumers are familiar with using comparison for travel and even insurance now, but less so for products like credit cards and home loans.

“RateCity is excited to be leading the way in empowering Australians to make the best choice when it comes to their finances and be smarter by comparison.”

http://www.youtube.com/watch?v=jFSL4__1R-A

Credits: Client: RateCity.com.au Creative agency: Captiv8 Media agency: Paykel Director: Edward Copestick DOP: Boris Vymenets Post: Captiv8

Please login with linkedin to comment

Latest News

Pause Fest Hits Play On Massive 2019 Line-up & Awards
  • Media

Pause Fest Hits Play On Massive 2019 Line-up & Awards

One of the industry’s biggest events is returning in 2019 with a huge speaker line-up, incredible activations and some seriously enviable networking opportunities. That’s right, Pause Fest is back, and it’s time to hit play on your ticket buying, because this is an event you cannot afford to miss. Pause Fest is boasting talent from […]

Partner Content

by pause fest

How Nike Missed The Mark On Digital
  • Marketing
  • Opinion

How Nike Missed The Mark On Digital

Nike may be the brand held up by pretty much every marketer, but as digital marketing consultant, Tam Al-Saad (pictured below), says in this guest post, when it comes to digital, the sports behemoths still needs to just “do it”… By now you should have seen or heard of the Nike “Dream Crazy” campaign. It’s the one […]

Opinion

by B&T Magazine

B&T Magazine