Financial comparison site RateCity has launched a national campaign showcasing savvy consumers who love a bargain, including a woman who fills her trolley with two-for-one oranges.
Creative agency Captiv8 created the ‘Obsessive Saver’ which highlights the idea that everyone has “little obsessive saving habits”.
The aim of the campaign is to drive awareness for RateCity, with activities including exclusive sponsorship of Nine’s afternoon news, the TVC (below), billboard ads and online.
Ali Cassim, marketing director at RateCity.com.au, said: “A lot of people don’t look at their bigger financial commitments and how they could save money there. There’s a lot of ‘lazy money’ out there.”
“Consumers are familiar with using comparison for travel and even insurance now, but less so for products like credit cards and home loans.
“RateCity is excited to be leading the way in empowering Australians to make the best choice when it comes to their finances and be smarter by comparison.”
Credits: Client: RateCity.com.au Creative agency: Captiv8 Media agency: Paykel Director: Edward Copestick DOP: Boris Vymenets Post: Captiv8