OPSM has launched a new brand campaign, created by Saatchi&Saatchi, to show off its range of frames.
In the TVC the brand goes cray hunting, crafts bracelets, collects honey, dinner with a local family and to a game of rugby against the Dunsborough Dungbeetles with individuals from Busselton, Western Australia.
The campaign will run online and in store, with a digital catalogue featuring a ‘Shop now’ function.
Melissa Monneron, marketing director at Luxottica, said: “OPSM has looked after the optical needs of Australians for over 81 years, and in that time has matched faces with frames and lenses that suit their current lifestyle and personality.
“The new campaign pays homage to that, because choosing frames is not just about great fit but finding a pair that suits your personality, and of course your budget. This is what we aim to do at our stores with our expert staff.”